Search Engine Optimization

BrightEdge Promises ‘Self-Driving SEO’ With New Autopilot Offering

One of the focuses of machine learning and AI is that mundane tasks will be automated, which will let people do more strategic or creative work. This is what BrightEdge says about its new Autopilot SEO product, which the company likens to a self-driving car. This product was announced during the company’s Share19 conference a …

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Google Says Multiple H1s Won’t Get In The Way Of Your SEO

“Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages.  Here is the question that was asked: “Can we have a clear answer to the …

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Wil Reynolds On The Importance Of Data With Search Campaigns

Here is some common SEO knowledge for us: data is one of the most important things to make a campaign successful. This was the topic of discussion during an interview between Barry Schwartz and Wil Reynolds of Seer Interactive. During the interview, the touched upon Wil’s long career in the SEM space. He spoke about why …

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Server Migrations Are “Uneventful For Google Systems”

According to Webmaster Trends Analyst John Mueller, during the September 24 edition of #AskGoogleWebmasters, server migrations “are pretty uneventful for Google systems” so long as everything remains the same, even though Googlebot will readjust how often it crawls your site. Twitter user @JSAdvertiseMint asked: “Our site is changing servers and I’ve had this go disastrously in …

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Google Can Crawl AJAX Just Fine

“You no longer need to do anything special for hash-bang URLs,” Google’s John Mueller said on the September 17 edition of #AskGoogleWebmasters, “we’ll just try to render them directly.” Here is a question that was asked during the September 17 episode by Twitter user, @olegko – “What is the current status of #! AJAX crawling? How …

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You Can Add JSON Structured Data To The Body Of Your Pages

During the September 11 edition of #AskGoogleWebmasters, Webmaster Trends Analyst John Mueller sad that JSON structured data can be inserted into both the head and body of your pages. Here was the question – “Is it possible to insert JSON structured data at the bottom of the <body> instead of the <head>? It seems to …

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Lucidworks’ New Feature Promises Enhanced Internal Site Search Customization

On Wednesday, Lucidworks, an enterprise search technology company, has announced a new feature for its Fusion 5.0 site search platform that it is calling Predictive Merchandiser. This feature is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which could expedite processes and circumvent the need …

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Google Selects Canonical URLs Based On Your Site And User Preference

During the September 9 edition of #AskGoogleWebmasters , John Mueller said that Google might select a canonical URL based on your site’s perceived preference and the URL that is more useful for the user. Here is the question: “You can indicate your preference to Google using these techniques, but Google may choose a different page …

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Local Search Expert Joy Hawkins Shares An Unexpected Finding From Her Google Reviews Research

Barry Schwartz was able to have an interview with local search expert, and founder of local SEO agency Sterling Sky, Inc during last months MozCon event. The two spoke about Hawkins decision to break out on her own, why she bought Local Search Forums from her mentor, and how her team has been able to …

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Bing Is Asking For Feedback On Its Webmaster Guidelines

Bing’s web ranking and quality project manager, Frédéric Dubut, embarked on a journey to refresh the company’s webmaster guidelines. “SEO friends! I’m kicking off an effort to refresh our @Bing webmaster guidelines, both the spirit and the letter. Any shady tactics you think are not penalized enough? Any feedback on the document itself?” Dubut tweeted on July …

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