Shopping

‘Facebook Shops’ Lets Businesses Create Online Stores on Facebook

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Facebook has chosen to expand its e-commerce capabilities by making it possible for businesses to sell products directly on their Facebook and Instagram page. “As many businesses are creating and strengthening their digital presence, we’re building new tools to help make online shopping seamless. That’s why we’re launching Facebook Shops…“ These capabilities have culminated into …

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What Are Some Four Key Holiday Paid Search Trends To Keep An Eye On?

Leave a Comment / AdWords, Google, Google Shopping, Search Marketing, Shopping, Shopping Search Marketiing / By

When it comes to the holiday,s there are a lot of different data points that advertisers can look at to see how paid search is performing throughout this important shopping period. Depending on the business goals, as well as the types of products being sold, which of those data points are most important for a …

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Bing’s ‘My Saves’ Feature Lets Users Save Video, Image And Shopping Searches Across Devices

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On Wednesday, November 16th, Bing announced a new “My Saves” feature that makes it possible for users who are signed into their Bing accounts to save video, image and shopping searches.  This means that they’ll be able to access them at a later time across their desktop and mobile devices. According to this announcement, if you hover …

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Google Has Shares Data On How Mobile Is Set To Impact Shopping This Holiday

Leave a Comment / Google, Holiday Retailer, Mobile Marketing, Online Shopping, Retail, Shopping, Statistics, YouTube / By

Google has published a compilation of stats, to help round out a picture of how mobile is influencing shopping behaviors in-store and online, along with a a set of recommendations for effectively reaching shoppers on mobile this holiday season. Check out the data, which indicates how mobile will play a role in retailer and brand success …

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Building Your Shopping Ads Foundation For A Successful Holiday Season

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Join the experts from the Google Partners Shopping team to kick off a two-part series to get your Shopping campaigns holiday ready. In part one, we’ll cover top best practices to get your product data ready ahead of the peak season. We’ll also dive into key holiday insights from 2015 to help you structure an effective …

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Say Goodbye to Twitter’s “Buy”

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According to a Buzzfeed report, Twitter’s “Buy” button project is being stopped.  Most of the 25 person “Buy” team has left the company, or has been assigned to teams that are devoted to customer service or dynamic product ads. Although it doesn’t seem clear, it appears that social commerce isn’t as popular as once hoped. According to a …

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It’s That Time Of Year To Prepare Your Paid Search Programs For The Festive Season

Leave a Comment / AdWords, Behavioral Targeting, Google, Google Shopping, Mobile Search, Search Ads, Search Marketing, SEM, Shopping / By

It’s that time of the year again, everyone.  It’s the holiday season again.  To many people, this is a great time of year, as we’re gearing up to enjoy a number of different events and holidays, including Halloween, Thanksgiving, and Christmas.  The lead-up to the holidays is going to be a busy time for a …

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