Search Marketing

Google Moves To Simplify, Standardize Content Policies For Publishers

Leave a Comment / AdSense, Content, Content & Writing, Google, Marketing, Product Ads, Search Ads, Search Marketing, Video, YouTube & Video / By

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company’s content policies are going to be divided into two categories – Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that …

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Local Search Expert Joy Hawkins Shares An Unexpected Finding From Her Google Reviews Research

Leave a Comment / Google, Google My Business, Local, Maps & Local, Search Engine Optimization, Search Marketing, SEM Industry, SEO / By

Barry Schwartz was able to have an interview with local search expert, and founder of local SEO agency Sterling Sky, Inc during last months MozCon event. The two spoke about Hawkins decision to break out on her own, why she bought Local Search Forums from her mentor, and how her team has been able to …

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Pinterest Broadens E-commerce Capabilities With ‘Complete The Look’ Visual Search Feature

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A new “Complete the Look” visual search tool has been launched by Pinterest that recommends relevant products in the home decor and fashion categories based on the context of the scene. Basically, if you searched for a beach scene, you’d see recommended products found in similar images, such as sunglasses and sandals. This new visual …

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Conductor Adds Audience Demographics And Social Media Analytics To Searchlight Platform

Leave a Comment / Analytics & Conversion, Keyword Research, Search Engine Optimization, Search Marketing, SEO, SEO & SEM Tools / By

During Conductor’s C3 conference last week in New York, the company plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Conductor Searchlight platform. Multi-channel content analytics are available via a closed beta for current customers. If Conductor’s plan is well executed, it could enable marketers to better understand …

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Advertisers Can Now View Google Mobile Speed Scores For More Landing Pages

Leave a Comment / Accelerated Mobile Pages, Accelerated Mobile Pages/AMP, Google, Landing Pages, Search Marketing / By

It’s now possible for advertisers to see the loading speeds of more mobile landing pages due to an algorithm update announced Tuesday by Google Ads.  With this mobile speed score update, the tool can now generate a score on the advertising console without as many ad clicks having occurred as were previously required. The mobile speed score …

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Bing To Require LegitScript Certification For Addiction Recovery Advertisers

Leave a Comment / Bing, Bing Ads, Search Marketing, SEM / By

On Wednesday, Bing announced that is requiring drug and alcohol addition recovery spaces to be certified by LegitScript before they are allowed to run ad campaigns on the site.  This policy will take effect mid-March in the US. This is important for those who advertise for drug and alcohol addiction recovery centers in the US who …

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What Amazon Advertising’s Big 2018 Advancements Will Mean For 2019

Leave a Comment / Amazon, Amazon Advertising, Retail, Search Marketing / By

It looks like 2018 will be the year Amazon will be remembered for their advertising business.  It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share.  If the product changes and develops we saw this year keep up the momentum, then that will help further fuel advertiser …

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Google Maps ‘Follow’ Button Gives Businesses A New Way To Connect With Users

Leave a Comment / Accounts & Profiles, Google, Google My Business, Google Posts, Marketing, Mobile, Mobile Marketing, Search Marketing / By

Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date. To local search …

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A closer look at Chrome’s User Experience Report

Leave a Comment / Google, Google Chorme, Search Marketing, SEO / By

The second session of SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik. Ilya is a Web Performance Engineer and also the co-chair of W3C Web Performance Working Group and author of the book “High Performance Browser Networking” (O’Reilly). He jokingly refers to himself as an internet plumber. Here is the session overview: Join …

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Flying Close To The Sun: SEO Tactics That May Get You Burned

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Are you willing to take risks for better rankings and more organic traffic? There have been an ongoing debate for years in the SEO world about “black-hat” or “gray-hat” tactics are acceptable. There will always be discussions on morals, but it all depends on the level of risk you want to take.  If you are willing to risk …

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