Search Marketing

11 Tips For Using Slide Presentations For Local SEO Advantage

When it comes to content marketing and local SEO, there is a wide variety of types of media that businesses can use.  Out of these types, the most widely known used types include photo images and videos. But despite the power of using these types of media can bring, there are a number of local businesses …

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Making Customer Support Part Of Your SEO Program

When your business has a great SEO program, that’s great news, as you know you’ll be able to have a great online presence that only they can provide.  If your business is providing wonderful customer support, that’s even better.  You can provide a great experience from the online marketing side of the business, as well …

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Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

Now that we are fresh from Christmas day of 2014, we realize that advertisers and searches are having a bit of a burn out when it comes to ads.  Some would call it suffering from ad fatigue.  One of the reasons why everybody seems so burnt out all boils down to the state in which …

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Google Partners Adds Certification For Shopping Campaigns

There is quite a number of people who have taken exams to become certified in Google Partners’s AdWords management.  Google Partners has just released a new exam for Google Shopping certification. Those taking this exam will be tested in their proficiency in creating Merchant Center accounts, organizing product data and managing and optimizing Shopping Campaigns.  Of course, …

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Effective Keyword Targeting: The Key To Growing Traffic & Revenue

When dealing with keywords, SEOs know that you can’t target anything and everything for your campaign.  You’ve got to focus.  You need that list of specific keywords that will give you the proper visibility.  If you can identify the right keywords for the job, you can turn your website into a traffic superhighway, and with …

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