Google Moves To Simplify, Standardize Content Policies For Publishers

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager.

The company’s content policies are going to be divided into two categories – Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that can’t be monetized, and the Google Publisher Restrictions page will show users specific content types that won’t violate policies, although this won’t be appeal to all advertisers, such as tobacco or alcohol-related content.

September is the projected goal for when the updates are going to go live, and is aimed at creating a simplified experience for publishers in terms of understanding what content can be monetized.

Brands and marketers have wanted digital ad platforms to create more transparent and brand-safe environments. During the process, a number of the content policies from ad platforms have been difficult to both follow and understand for publishers. It’s been hard to know what content couldn’t be monetized versus the types of content that was able to be monetized, but may not fit an advertiser’s branding standards. Once this update hits, Google makes it easier for publishers to follow the rules.

“One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so that they are easier to understand and follow,” writes Google’s Director of Sustainable Ads Scott Spencer on the Inside AdSense blog.

Google isn’t actually updating any of its actual content policies, but merely restructuring the framework around how they are presented.

The new Google Publisher Policies page will outline content that cannot be monetized, such as illegal content, dangerous or derogatory, or sexually explicit content.

The Google Publisher Restrictions page is going to list the specific types of content that won’t necessarily violate content policies, but may not be appealing for some advertisers: “Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products will bid on it.”

SourceAmy Gesenhues

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