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Google made an announcement that markers are now able to add website links to Call Ads. Consumers will have another way to contact and engage with the business during a time when call volumes are high and wait times might be long, which would risk bad customer experiences. Below, the mock-up shows a traditional Call …
On April 14, Google announced that it has made its free YouTube Builder available for beta access. This tool allows businesses to animate static assets, such as text, images and logos, with music and transition for ads on YouTube. By making the YouTube Video Builder available for free, businesses who don’t have much in the …
YouTube Launches Video Builder, A Lightweight Ad Creation Tool For Businesses Read More »
It seems that there are still quite a few advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. According to Microsoft Advertising, standard text ads wouldn’t be be served after 2019, but the company announced existing standard text ads may continue to serve until March 31. For the last …
Standard Text Ads Will Live On A Bit Longer, Microsoft Advertising Says Read More »
This a great time to do a final sweep of your Google Merchant Center accounts, now that the holidays are upon us, to ensure that your product identifiers are in order. This is important given some of the recent changes. In an announcement made by Google earlier this year, it would be updating enforcement around …
What You Need To Know About Google Merchant Center Identifier Enforcement Updates Read More »
Any merchant who runs Google Ads Shopping campaigns will now be able to see e-commerce data in the UI to gain a clearer sense of what products are driving profitable cart transactions. With this data available in Google Ads just over a month out from the holiday shopping surge that kicks off with Black Friday, merchants …
Google Ads Now Showing Cart Metrics For Shopping Campaigns Read More »
Smart Shopping campaigns Google’s machine learning-driven campaigns for product ads. These campaigns automatically optimize ad delivery across Google’s properties. Since this is a newer campaign type, there are settings and reporting limitations that keep a number of advertisers on the sidelines. Advertisers weren’t able to control location targeting until just recently. Previously, Smart Shopping campaigns targeted …
Location Targeting Available In Google Smart Shopping Campaigns Read More »
Sidecar, an e-commerce marketing technology firm, launched a new solution for managing Amazon Advertising campaigns. In a mix of technology and managed service, Sidecar for Amazon is trying to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting features currently lacking in the Amazon Advertising platform. Although Amazon’s advertising …
Sidecar Launches Amazon Advertising Campaign Management Solution Read More »
Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company’s content policies are going to be divided into two categories – Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that …
Google Moves To Simplify, Standardize Content Policies For Publishers Read More »
An announcement by Google has been made saying that the App ads will appear on more iOS mobile web browser searches. Because of this, campaign reports will even include installs and in-app conversion events from iOS browsers. App advertisers don’t have to do anything to gain access to this new ad inventory, as anyone with …
Google Expands App Campaigns Search Inventory On iOS Browsers Read More »
Amazon.com as begun rolling out video advertising on its smartphone apps. Right now, almost all search results yields a graphical ad unit at the top of the SERP. Video ads for relevant products will begin appearing in those same positions, according to Bloomberg. “Amazon has been beta testing the ads on Apple Inc.’s iOS platform for …
Amazon To Introduce Video Ads In Mobile-App Search Results Read More »