Audience

Facebook Advertising: Audience Targeting on Facebook

In this HubSpot video, you’ll learn the basics of designing and implementing a successful lead generation campaign on Facebook. This lesson features Facebook Experts Mari Smith, Andrea Vahl, and Dennis Yu, who will teach you what a successful Facebook lead generation campaign looks like, how to target audiences effectively with Facebook ads, how to measure …

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7 Advertising Techniques That’ll Engage and Persuade Your Audience

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about the billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to …

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PR, Pitches and Editors: The Key to Unlocking The Biggest Audiences

Editors have influence. They are the guardians at the gates. And behind those gates, there are huge audiences. The editor’s job is to filter the good from the bad. They get pitched all day, every day. Delete… Delete… Delete… Open, read, accept! Lisa Jenkins in the Managing Editor for social media’s biggest blog: Social Media …

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