Over the years, SEM has grown, changed and evolved to become what it is today – a major SEO feature that connects to every facet of an account and campaign.
To some advertisers, automation can be scary because they fear that it will take away a certain level of control. Some just want to be able to deal with things manually. Trust in tools is very important, and some just need to learn to faith in tools, such as automation, a little more.
Automation can be a powerful tool, so what is the secret behind PPC automation?