Marketing Scoop Episode 2.16 is a ‘advertising’ themed episode – specifically focusing on “What paid search activities should you be automating in 2019?”
Paid search is an area of digital that has changed so much over the past few years. It used to be where manual selection of keywords, ad copy and landing pages were the things that you needed to be doing to run your campaigns as efficiently as possible. Now, in 2019, you’re being inefficient if you try to do everything yourself.
In this show SEMrush looks at what to automate when it comes to paid search in 2019.
There are two great guests…
· Michael Fenlon – Paid Media Manager at Seven Star Digital
· Nils Rooijmans – Search Marketing Business Consultant from NilsRooijmans.com