Thanks to social media, it has become a force when it comes to influencing people’s views of various brands, making digital marketing extremely important in this day and age. Because of its appeal to customers, platforms like Twitter, Facebook, Instagram and the like have gained a lot of popularity through its use of brand storytelling.
What is brand storytelling? Brand storytelling is a strategy that brands use in their marketing efforts to increase brand awareness. To be even more simple, brand storytelling is the act of telling a story through a number of mediums like written posts, videos, social media, etc.
Brand storytelling, if done right, can strengthen and increase your audience by creating an emotional connection to your audience. Because of that connection made with brands, it can help open doors to expanding your targeted audience.
But not everyone is a natural at storytelling. There’s got to be ways you can make it more compelling.
Check out Neal Schaffer’s post where he gives you tips on how you can improve your brand storytelling skills!