These days, businesses are expected to have a wide variety of content, including emails, blogs, videos, podcasts, infographics, videos and social media post. It’s quite a lot of things that they have to consider when dealing with outreach.
Although it’s not that one solution is right or wrong, but when it comes to a particular content you should be focusing on, it should be video. According to Demand Metric, in partnership with Vidyard, 83% of survey respondents said that video is increasing in importance.
With video, you can establish authority and put in a more personal feel to your message.
The team from Customer Acquisition has created a new overview of which video advertising specs that perform across a variety of different platforms, such as Facebook, Instagram, TikTok and Snapchat.
The overview and the accompanying infographic can help improve your video marketing approach.
Source – Social Media Today