As we have YouTube for a while now, many of us are familiar with the standard video ad, and we would expect to see these video advertisements before every video we watch on the platform. But what if you were to get a different kind of ad – the audio ad.
Audio ads were originally launched on YouTube back in November 2020 to help encourage music and podcast listeners to engage more with videos.
With audio ads, advertisers will gain another way to get the attention of users who like to utilize YouTube as an auditory platform where they will listen to concerts, story videos, lectures and so on.
But how do YouTube Audio Ads work and how do you get started utilizing them?