Marketing Strategy

What Are Ways You Can Improve Your Email Marketing Campaigns?

Because the current pandemic has effectively stopped businesses from being able to conduct in-person marketing, there are other ways that these businesses will need to conduct their marketing. In this case, they will need to go back to the original marketing channel – email. Like with other types of marketing, you want to be sure …

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Shopify To Roll Out Shopify Email To Merchants

E-commerce platform Shopify has announced the launch of its newest marketing app extension, called Shopify Email. This extension allows Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform. These brand new capabilities are expected to be available to Shopify merchants beginning in early 2020. Shopify launched Shopify Marketing in 2018 as an …

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How to Hack Competitors’ Marketing Strategies

If SEO analysis was sufficient to obtain proper competitive intelligence, this webinar would never happen. To cover various ways how companies may hack their competitors’ strategies and gain market advantage, SEMrush invited Bill Hunt, a brilliant mind of global digital & search marketing strategy. He will highlight some techniques that digital marketers and business owners …

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How To Create A Style Guide For Your SEO Content Writers

We always here the following statements when you’re immersed in the world of SEO content writing: How do I find good writers? The writers I do have are inconsistent How will I know if a writer ‘gets’ SEO? There seems to be a gap between the data-focused SEO pros and the creative copywriters they usually …

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No Search Volume? Not A Problem! 3 Ways To Improve Low-Traffic AdWords Campaigns

If a successful AdWords campaign was a house, search volume would be the foundation.  If you’re bidding on a keyword that gets 10,000 searches every month, and you have a 5 percent CTR, a 10 percent conversion rate and a 20 percent close rate, you should be able to get about 10 sales a month …

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Bringing Creative In-House: 8 Steps For Avoiding Disaster

These days, clients are taking more and more of their programmatic work in-house.  This migration is increasingly moving beyond media buying to include creative work.  At the company, Flashtalking, they’ve seen a half a dozen major clients in the last 12 months take meaningful steps to bringing digital creative in-house.  But, a number of them struggle to achieve …

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