Marketing Strategy

Taking Goliath Down: How To Compete With The Giants In Your Industry

If you’re a small business, marketing can be mighty tough.  You might feel like David versus Goliath – your competition is bigger, better funded and branded.  Is it even possible to compete with that?  Of course! Although it’s a fact that a larger, more well-established company has plenty of advantages over a smaller business or …

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Tips To Ensure You’re Prepared For The 2015 Holiday Retail Season

Considering that it’s August, and we’ve been enjoying the sunshine and overall summer weather, it’s hard to believe that the holiday retail season is creeping up on us.  After all, it’s only August, right? But when you put everything into perspective, we don’t have a lot of time to get things ready from a marketing point of …

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How Does “Listening” To User-Generated Content Leads To E-Commerce Sales?

Content is where it’s at.  This is the case everywhere in the marketing arena, such as e-commerce, search or social media.  Brands have to build meaningful experience for their consumers that give them a unique value if they want to capture and retain their attention in today’s market.  This is where content comes in.  Content …

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7 Things CMOs Should Know About Attribution

In this day and age, marketing attribution has never been more difficult or complicated than it is now.  With all of the marketing channels and devices that have been popping up over these last several years, things have just gotten crazier.  And to think that a few years ago, it wasn’t nearly this complicated. So …

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