It seems that social media platforms are doing their best to create whole new ecosystems that are unique to them and really stand out from the rest. It’s also becoming difficult for individual brands to tap into the next big thing released by these platform.
Because these platforms seem to have their own gimmick, it is hard to simply re-purpose your newest ad to each platform. As time goes on, and as each platform becomes more defined by their user base, it’s all about finding a way to reach each audience based on user trends and habits.
To provide more insight into influencer marketing, the folks over at AmericaNoize has put together this overview of the key benefits of influencer marketing.
Source – Social Media Today