Writing

Writing Effective Meta Descriptions and Link Text for SEO

In this HubSpot video, we’re going to learn how to write and edit your meta descriptions. A meta description is an HTML attribute that provides a brief summary of a webpage. This brief snippet of text that appears below the blue link in a search engine result. This description summarizes the content of the webpage …

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How to Find Blog Topics Your Audience REALLY Cares About

One of the biggest challenges marketers face is producing content their audience actually wants to read. What questions are your prospects and customers searching for online that you should be addressing? How can you become the most trusted source of information within your industry? It all comes down to solving the problems your customers have …

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Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday

When regarding blog posts, a big question that comes up quite a lot is, “how do I come up with the right topics for new posts?”  In this episode of Whiteboard Friday, Rand Fishkin explores six different paths to great blog topic ideas, telling us what we need to keep in mind before starting. Blog post ideas …

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