Marketing Strategy: Using Neuroscience to Optimize Customer Acquisition

Tom Shapiro is the CEO of Stratabeat. Tom’s thoughts on marketing strategy, branding, web design, and neuromarketing have appeared in, CNN, Forbes, HubSpot Blog, iMedia Connection, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. The human brain contains roughly 100 billion neurons, creating trillions and trillions of synapses. On a per-weight basis, humans boast more neurons in the brain than any other species. All of this power is actually up to 30X more powerful than the world’s most powerful supercomputer.

As marketers, it behooves us to understand as much as possible about the mind of our audience in order to connect more directly and engage more deeply.

We are bombarded with 3,000–5,000 marketing messages daily. This doesn’t even include social media. We are faced with information overload, and this puts a tremendous strain on our brains to figure out what to pay attention to and what to ignore. With so much noise all around us, our minds automatically turn off and dismiss much of the marketing that’s targeting us. The threshold for grabbing one’s attention has never been higher.

On top of this, the human mind wanders about 30% of the time on average, according to Susan Weinschenk. And that’s a conservative number. Face it, the cards are stacked against your brand.

In this Hubspot webinar, you’ll learn how cut through all the noise and capture the attention of your audience using the principles of neuroscience. Just by knowing how the brain works and what it’s programmed to like and dislike, you’ll improve your marketing results drastically.

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