TikTok Shares New Insights into the Value of TikTok Ads in Reaching Users Around ‘Tentpole Events’ (Infographic)

Recently, TIkTok shared some insights into the power of marketing around major events in the app. These insights will help provide some incredible new opportunities for marketers who are advertising on the platform.

What is a tentpole event?

A tent pole event can be any event or holiday that your customers and prospective customers identify with and rally around in some way. An example of one of these events is the Super Bowl, which allowed for some major opportunities for branded content tie-ins. Just take a look at all the Super Bowl ad campaigns that took place during the big game.

If you’re curious about checking out the full overview, you can check out the TikTok Marketing blog.

TikTok Tentpole Events infographic

Source – Social Media Today

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