When you’re creating content, obviously your top priority should be the person who is visiting your website, since they are ultimately the bloodline of your business. But here is another set of people you should focus on when writing content – your sales team.
Your sales team is different from your marketing team, and because of that, there could be a disconnect between in what the brand is trying to communicate to the potential and existing customers coming to your website.
There is a correlation regarding this difference in a new study by Uberflip where they wanted to find out how sales leaders are using content, and their key pain points in the process.
The following infographic shows the general overview of that study, and if you are curious about the fully study, you can check it out here.