SEO & SEM Tools

BrightEdge Promises ‘Self-Driving SEO’ With New Autopilot Offering

One of the focuses of machine learning and AI is that mundane tasks will be automated, which will let people do more strategic or creative work. This is what BrightEdge says about its new Autopilot SEO product, which the company likens to a self-driving car. This product was announced during the company’s Share19 conference a …

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WeWork Looking To Sell Or Spin Out Acquisitions, Including SEO Firm Conductor

In March of 2018, WeWork bought SEO firm Conductor for about $126 million in cash and stock as well as an undisclosed earn out. But based on the real estate company’s mismanaged IPO filing, The Information reported that Conductor (and two other WeWork acquisitions) are now up for sale. The move comes immediately after the resignation of …

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Keywords Everywhere Tool Goes Paid On Oct 1

According to an announcement by keyword research browser add-on Keywords Everywhere, it will be moving from a free to a pay-as-you-go model on October 1. The payment plan is going to cost $1 for 10,000 credits of keyword data. “Basically, every time you see the volume for one keyword, one credit is used up,” Kevin, …

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Microsoft Introduces XLOOKUP In Excel – And It’s A Big Deal For Data Reporting

For the folks who are working in ad operations and PPC, the VLOOKUP function (and even its counterpart, HLOOKUP) has been a staple of data manipulation in Excel. After over almost 3 and a half decade, VLOOKUP is making way for a successor. Microsoft announced the rollout of XLOOKUP a new function that is designed to …

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Video Marketing Tops List Of Marketers’ Priorities, Voice Search Ranks Low

Based on The Mondo Creative & Digital Trends research that surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The report revealed that 67% of digital marketers and creatives believe that video marketing as their first priority. In regards to search engine marketing …

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Microsoft Advertising Rolling Out Experiments A/B Testing Tool Globally

Experiment in Microsoft Advertising allows you to set up a duplicate of your campaign and run a test on a segment of its traffic, which is similar to drafts and experiments in Google Ads. “This way, you can run a true A/B test within a campaign to determine whether a particular update will work well …

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The 3 Fundamental Tools you MUST have set-up in Projects!

Projects in SEMrush offer additional tracking and analysis tools to help you monitor everything about a website’s SEO journey. Join SEMrush’s very own Krista Tidman and Brandon Cooper as they guide you through the projects section of SEMrush. These tools cover the basics of SEO: Website health, keyword tracking on the organic & paid level, …

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Conductor Adds Audience Demographics And Social Media Analytics To Searchlight Platform

During Conductor’s C3 conference last week in New York, the company plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Conductor Searchlight platform. Multi-channel content analytics are available via a closed beta for current customers. If Conductor’s plan is well executed, it could enable marketers to better understand …

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Editor Gets The Google Ads Treatment: Google Ads Editor 1.0 Out Now

AdWords got redesigned and renamed as Google Ads, and now its that time for Editor to have the same treatment.  The desktop tool that helps to manage and draft campaign changes has a new look, layout, and features, capabilities, as well as a new name.  Instead of AdWords Editor, we now have Google Ads Editor. There’s …

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Teikametrics Adds Hourly Bidding Optimization For Amazon Advertising

On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data.  The algorithm analyzes bids hourly to make adjustments when needed.  “Amazon is continually …

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