On Thursday, LinkedIn announced that they were going to acquire Lynda.com, an online professional development company, for approximately $1.5 billion in stock and cash.
“The mission of LinkedIn and the mission of lynda.com are highly aligned. Both companies seek to help professionals be better at what they do,” said Jeff Weiner, CEO of LinkedIn, in the announcement. “lynda.com’s extensive library of premium video content helps empower people to develop the skills needed to accelerate their careers. When integrated with the hundreds of millions of members and millions of jobs on LinkedIn, lynda.com can change the way in which people connect to opportunity.”
Lynda.com was launched ten years ago in 1995, and is a subscription service that provides access to online courses taught by industry experts. The company even offers corporate, government and educational organizations services through lyndaEnterprise, lyndaPro, lyndaCampus, lyndaLibrary and lyndaKisok.
“This is such an exciting moment in the 20-year history of Lynda.com, and I couldn’t imagine a better pairing than lynda.com and LinkedIn,” said Lynda Weinman, co-founder and executive chair of the board of lynda.com.
Once the purchase of Lynda.com is complete, the acquisition will give LinkedIn users exposure to the educational and business skill-building content that the Lynda.com platforms provides.
LinkedIn’s head of global content products, Ryan Roslansky said in a blog post:
“Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill. Or doing a search on SlideShare [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][also owned by LinkedIn] to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject.”