In an announcement, Adobe said that the general availability of real-time customer data platform (CDP) features, new goverance capabilities and new cross-channel personalization. These updates will let users pull together customer data from across the enterprise in real-time.
Delivering a consistent customer experience across all interactions and touchpoints can be pretty difficult for marketers. Marketers need to establish a single view of every customer, but there are a lot of brands out there who are struggling to leverage that view to deliver advantageous experiences
“Customer experience is the new battleground for business. Brands must close the gap between the customer, channels they live and the experience they expect,” said Suresh Vittal, vice president of Adobe Experience Cloud. “Adobe Experience Platform is built to give brands the ability to have a single view of each customer, without the pain of decoding complex interactions across digital and physical touchpoints.”