Analytics & Conversion

IRI to Help Google Measure Offline Sales Impact Of YouTube Ads

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YouTube rolled out new extensions and measurement capabilities for advertisers earlier this week.  With these ad extensions, a variety of new actions will become available (e.g., app downloads, booking, movie showtimes). There will also be new brand lift metrics, including offline sales lift. One of the Google Measurement Partners that’s supporting the company’s new brand lift metrics is IRI.  Brand lift …

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Bring Order To Chaos: Wrangling Data For Actionable Insights

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One of the most challenging issues facing brands today is producing actionable insights.  Urgency is always there, and is always pushing marketers and analysts to rush their decisions.  But it’s never that simple, as urgency is only half of the problem.  We also have to deal with the waves of data from far too many …

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How To Capitalize On The Competitive Advantage Of Real-Time Data Analysis

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With the Real-Time report in Google Analytics, users can monitor website activity as it actually occurs on your website or app.  The report is constantly getting update, while the website activity is reported only a few seconds later.  This can give marketers immediate real-time data that can provide unique and valuable insight. There are a number of …

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Analytics 360 Suite Customers Can Now Set Up ‘User Groups’ In Google Analytics

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In regards to Google Analytics accounts, there are usually going to be several individuals that have access to them, and each of them that have various levels of access to said accounts.  Overseeing all those individual permissions (since people are always coming and going) is becoming easy with the introduction of user groups in Google …

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CallRail Adds A Keyword Recommendation Tool To Its Phone Call Listening Platform

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Although most businesses keep track of customer phone calls, does something getting lost in translation? With the January 31 release of its keyword recommendation tool, Call Highlights, CallRail is offering businesses a chance to identify trends and uncover insights from their customer calls. The company says the tool is the first one in the market. [Read the …

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Four Ways To Fix The Social Data Disconnect

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For a while now, for the last 15 years in fact, we’ve been using social data wrong.  We tend to think that since social marketing programs create lots of social data, social programs and social data should fit together.  The fact is, they don’t. Social data doesn’t prove social success. And yet most marketers use engagement …

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LaterPay Offers First Paywall Platform For AMP Pages

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The idea behind AMP (accelerated mobile pages) is to deliver publishers’ pages quickly on mobile devices.  Although getting pages downloaded to a mobile device quickly is wonderful, the stripped-own format does lack some functionality in some areas. This week, LaterPay, the German-Swiss online payment infrastructure provider, is releasing what they are calling the first AMP-enabled paywall and subscription platform, …

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Google Analytics Rolling Out ‘Ask A Question’ To Get Answers Instantaneously

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Google began teasing using natural language to get data from Google Analytics just by asking a little over a year ago.  This functionality has finally arrived in Google Analytics and Google Analytics 360 globally. The idea behind this new function is to make it easier for people throughout an organization to be able to get information they need without having to …

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PaveAI Unveils AI-Powered Platform To Turn Google Analytics Into Actions

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When you can use Google Analytics wisely, you’ll find that it is a treasure trove of data.  But how should you use all that data? The startup company, PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This would mark the second …

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