Analytics & Conversion

Google Now Lets You Speak In Natural Language & Get Analytics Reports

Are you tired of having to click around Google Analytics to get the traffic data that you need?  It sure would be nice to as Google Analytics for the information and have the information displayed for you.  Guess what?  It looks like this is going to be a reality, as Google demoed this exact feature …

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Google Analytics’ New User Explorer Report Shows Individual, Anonymized Website Interactions

There is a new feature being rolled out by Google Analytics that’s called User Explorer that is offering website owners the ability to see, on anonymized basis, very specific visitor interactions across their website. Here is a description of the feature that was described in Google’s latest release notes earlier this week: User Explorer Reporting: A …

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Twitter Simplifies Conversion Tracking & Audience Segmentation With Universal Tag

Although it’s been in the works for a while, it looks like Twitter is finally joining the universal tracking tag bandwagon.  The universal website tag is now available to all advertisers. Rather than having to add a separate code to track every conversion event and having to build separate tailored audiences, advertisers will have to …

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Amplitude’s New Compass Points To Behaviors Exhibited By Returning Users

When it comes to marketing, your first priority should be making sure you retain as many customers and visitors as possible.  But what helps keep them coming back? Well, there is something brand new being launched today from Amplitude, a mobile/desktop analytics firm – a brand new product called Compass.  The company says that it is …

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Why The Wrong Web Traffic Is Ruining Your Landing Page Test

A great way to make the most out of your traffic, you want to do a variety of landing page testing.  If people are already on your page, you want to make sure you increase your chances that those people convert. Of course, it’d be pretty easy to get people to convert once they’ve made it to …

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Are Customer Reviews Promoting Your E-Business Like They Should?

We all know by now that in any business, both online and off, reviews are an important part of any successful plan.  They are a valuable asset when it comes to e-commerce and increasing your online conversions.  Although it sounds weird, negative reviews can be a good thing too, as they help you determine some of …

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