Analytics & Data

TapClicks Acquires Client Reporting Platform Megalytic

TapClicks, the marketing intelligence, analytics and workflow management platform, has acquired Megalytic, an automated client reporting and dashboard provider. TapCicks is a a unified data solution for advertisers, agencies, brands and media companies with connectors to marketing and advertising platforms (like Google Analytics and Facebook Insights). Now, the company can integrate its data connectors into …

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Google Beefs Up Mobile App Insights With New AdMob API

Google’s AdMob is being upgraded its reporting an analytics for mobile publishers and developers. A new API is being rolled out, which provides publishers with more accurate insights into user behavior, ad performance and revenue. From within the AdMob dashboard, users can see metrics like estimated earnings in a more granular way: By App Ad …

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Adobe Adds Customer Journey Analytics, Designed To Be Accessible To All Marketers

Adobe released its Customer Journey Analytics as part of its Adobe Analytics platform. This new offering is powered by Adobe Experience Platform, and is being touted as an easy to use interactive analytics interface that allows “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer …

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Salesforce To Acquire Data Analytics Platform Tableau

On June 10, Salesforce announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau for $15.7 billion. This move is is another move by the CRM that delivers technology and tools that should bring better data, as well as an understanding of that data to its users. …

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Google To Buy Unified Data Platform Looker For $2.6 Billion To Strengthen Cloud Analytics

On June 6, Google announced its plans to acquire Looker, a unified data and analytics platform, for $2.6 billion in an all-cash transaction. Looker is a unified data platform that integrates data into the daily workflow of users and enables organizations to extract value from the data. After the deal is completed later this year, …

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Survey Finds Only 36% Of UK Consumers Have Greater Trust In Companies After GDPR

With the events of GDPR having taken place so far, it still has not given consumers any more confidence when it comes to interactions with publishers and marketers online, according to a survey of UK consumers by Ipsos and Trust Arch. 2,230 adults were surveyed by the companies this month to see how they felt …

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Consumers Receptive To Mobile Ads While Watching TV, Before Bed

According to a survey from mobile ad platform Aki Technologies, consumers are more receptive to mobile ads in front of the TV and in moments before falling asleep in bed. Audience marketplace Lucid was contracted by the company to conduct an online survey of 1,000 US adults in November 2018. 59 percent of the respondents …

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Why A French Ruling Against A Small Mobile Ad Firm Has Ad Tech On The Defensive

Earlier in November, CNIL, the French data authority, put French ad tech company Vectaury on notice for violating consent-gathering rules under Europe’s General Data Protection Regulation (GDPR).  The ad tech company collects geolocation data through behind-the-scenes methods using the likes of software development kits (SDKs) and real-time ad bidding (RTB) for mobile ad targeting purposes.  Vectaury specializes in …

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How To Personalize Without Crossing The ‘Creepy Line’

In this day and age, things can be pretty scary out there. Artificial Intelligence (AI) can be used to micro-target customers across a multitude of platforms at an all-time high, and because of this, it’s not surprising when consumers get creeped out at times.  Not only that, there is also the persistent reports of data misuse …

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Adobe Bringing Digital Targeting, Measurement Capabilities To Linear TV

Adobe Advertising Cloud TV was launched last year and brought data-driven planning and targeting to video advertising across screens, including traditional TV.  Adobe announced a new round of partnerships and integrations, including offline measurement at last week’s annual customer conference. Adobe is now integrating Nielsen national TV ratings, CPG purchase data from Nielsen Catalina and Experian …

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