Coronavirus

A Free ‘Paid Online Events’ Tool Is Launched By Facebook For SMBs

It’s nice to see companies trying to help others during this time of need. On August 14, Facebook announced a tool that lets Page owners create an online even, set a price, promote and host events, and collect payments, and it is calling it “paid online events.” Currently, paid online events are free, and SMBs …

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Facebook Adds A New Informational Prompt For Users When They Share COVID-19 Related Content

There’s a lot of information being passed around online regarding COVID-19. Some of it is factual, while some of that information isn’t. Much of this information is contradictory to each other, and it can be difficult to decipher what information is true and what is wrong. Facebook is adding a tool to their platform in …

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YouTube Reveals New Data On Rising Trends During The Pandemic

COVID-19 has quite the impact on just about everything, from big things like business, and down to something small like personal lives. For YouTube, they recently released a brand new new set of insights into topics that have been trending during the pandemic based on what viewers have been searching for and watching all across the …

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TripAdvisor, Yelp And Others Highlight Venue Safety, An Emerging Consumer Decision Factor

It’s safe to say that COVID-19 and the pandemic it has caused will probably be with us through the end of the year, meaning that consumers will have to be careful regarding return to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. The Pew Research Center held a coronavirus-response consumer survey recently, …

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Google Ads Credits For SMBs Start Rolling Out

Google began its first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. New Zealand advertisers who qualify will be the first ones who will get credits. Any qualifying advertiser will get a notification and will see the credit to be used for future advertising in …

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How To Measure Content KPIs During COVID

“We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, saying that the standard key performance indicators (KPIs) her organization, along with other businesses, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that we …

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Empathetic Content Marketing Falls Flat Without Authenticity

“Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life for our customer and where can we be of assistance?’” said CEO of TopRank Marketing, Lee Odden, during the content marketing in the time of COVID session of Live with …

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How To Evaluate Content Marketing Opportunities During COVID

“There should be a moment of evaluation that you have as a business to say, ‘What role can I have in this? What need can I address?’ and your content strategy can match that,” said Meghan Keaney Anderson, VP of marketing at HubSpot, on the content marketing during COVID session of Live with Search Engine …

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E-commerce Is Booming According To Three Reports

Retail sales are facing the steepest decline ever recorded, as they are down 8.7% in March. In April, e-commerce has been seeing unprecedented growth, which has been aided in part by government stimulus payments. Data has been released by Adobe, Shopify and PayPal over the past week, each reflecting the scale of e-commerce gains and …

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