Analytics & Data

Sensory’s New Fujitsu Partnership Means Your Face Could Become A Lot More Valuable To Enterprises

Once biometric authentication becomes as widespread and as heavily used as passwords, logins will become as easy as looking or speaking to your device. This means that users could easily be logged on as not, which is a great thing for marketers eager to know the identities of their audience. Recently, biometric authentication has taken …

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Taplytics Now Supports OTT TV App Testing

Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. These apps, like Netflix, CBS or HBO Now, offer TV programs and movies via internet streaming. Taplytics now provides OTT-specfic A/B testing capabilities for those apps on Android TV, Apple TV or Amazon ire TV boxes, as well …

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Openprise Becomes GDPR-Compliant

Openprise was created to help businesses manage data, such as onboarding and cleansing data that has been received from multiple sources. The data orchestration platform became another GDPR-compliant data manager this week with the launch of several features meeting the requirements of European Union’s General Data Protection Regulation, which goes into effect this spring. Allen Pogorzelski, VP of Marketing …

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New Gartner Report Spotlights Analytics Tools That Map Customer Data Across Channels

As customer journey, experience and data become the key drivers of modern marketing, analytics tools have become what leads them. In order to help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what has been described as the “booming business” of analytics. As an example, …

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LiveRamp Adds Third-Party Data To Its Cross-Channel Identity Service

The data onboarding service, LiveRamp launched IdentityLink Last October, making its internal identity resolution service available to brands for their first-party data. For those who don’t know what IdentityLink does, they create “people-based marketing” profiles, which describes the activities of real people across devices and through their purchases in the real world.  An example would be …

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