AdSense

To Comply With GDPR, Google Asks Publishers To Manage User-Data Consent For Ad Targeting In EU

In Europe, Google is asking to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25.  Under the new regulation, if a company is operating in Europe, they are required to gain opt-in consent for collection and use of personal data. “To …

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Google AdSense Launches New Type Of Ad Format That Optimizes Placements

On the morning of February 21, Google Adsense rolled out Auto Ads, which is a new ad format that can potentially increase publishers’ revenue by finding placements that could otherwise go undiscovered. This format uses machine learning, which automatically places ads where they’re likely to perform well.  Auto Ads will let publishers place ad code on …

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For Google AdSense Publishers Experiencing Recent Ad Fulfillment Issues, Crawler Access Might Be The Problem

There are some Google AdSense publishers that have been noticing changes in ad delivery on their sites over the past month or so.  Publishers say ads aren’t being served and the ad slots on their pages are appearing as blank spaces, which in turn, is causing drops in revenue. There has been some speculation on the AdSense …

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Google Launches AdSense User First Beta To Test If Fewer Ads & Better Targeting Can Make More Money For Publishers

There are some AdMob and AdSense publishers that began receiving invitations to Google Adsense’s User First beta program this week. At this stage, the goal is to test new and different ways to publishers to make more revenue with fewer, and possibly more effective, ads and reward publishers who prioritize the user experience.  The idea …

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Google Announces AMP Speed And Viewability Enhancements For Ads

On August 21, Google’s Amp (Accelerated Mobile Pages) group announced some enhancements to ads served in AMP.    The project has entered the second phase of the intended 3 phase plan for supporting comprehensive advertising functionality in AMP. Phase one focused on basic support for ads within AMP.  Phase two will focus on speeding up AMP ad …

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Google Advertisers Blacklisted After Exploiting AdSense, Driving Down CPCs

It’s been confirmed that Google has blacklisted some ad buyers after exploiting their ad system, resulting in AdSense publishers noticing declines in their CPCs over the last few days.  The issue was addressed by Google y blacklisting those ad buyers and identifying the issue going forward. Those affected by this saw their AdSense CPCs decline beginning on …

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Google Updating Site Category Exclusion Options For Google Display Network Campaigns

Google has been busy refining the options they’re giving advertisers for excluding categories of sites from their display network campaigns on the Google Display Network. Due to the change that Google is making, there are several site category exclusions that are being eliminated or recategorized, and even some of the new ones are being added.  As …

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Google Goes After Mobile Native Advertising With New AdSense Formats

Google is fixing the one hole that has remained as a key weakness in mobile advertising: native ads.  The company announced on Wednesday the launch of native ads for all AdSense publishers. Native ad format in AdSense includes in-feed, in-article and matched content.  All can be customized to match the look and feel of the publisher’s mobile …

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Google Can Now Pull Ads From Pages That Violate AdSense Policies & Keep Ads Running On Other Pages

For a while now, advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube.  But publishers that rely on AdSense for revenue have been wanting more transparency into policy enforcement.  Until today, if a policy action was taken against a publisher by Google, ads were puled from the …

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Google AdSense Now Allows 300×250 Ads Above The Fold On Mobile

Based on a new policy update found in a blog post, which was announced on Tuesday, AdSense publishers are able to now include 300×250 ad units above the fold on their mobile websites. John Brown, the head of publisher policy communications at Google explained in the blog post: After careful review, we’ve determined that when …

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