Amazon

Amazon Holiday 2019: Record New Prime Memberships As One-Day Shipping Gets Baked In

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This year, Amazon started heavily promoting free one-day delivery for Prime members. According to the company, it attracted a record number of new Prime customers and trials this holiday season. Over 5 million people ended up signing up new Prime memberships or free trials in a single week during the holiday season. This was announced …

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Amazon Makes It Easier For Agencies To Advertise On Their Clients’ Behalf

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Amazon has changed the process of registration for marketers and agencies that run sponsored ads campaigns for Amazon vendors. No longer will agencies need to submit vendor codes when registering nor wait for approval from Amazon in order to set up a new advertising account. Agencies now only need the approval of the authorized Vendor …

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Amazon Tops Google In Q3 Smart Speaker Market Report

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Canalys, a market research firm, has reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. The company says that Google was responsible for 3.5 million units compared with Amazon’s 10.4 million. Alibaba cam in second with 3.9 million. During Q3, shipments of 28.6 million smart …

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42% Of Shoppers Will Buy Most (Or All) Of Their Holiday Gifts On Amazon, Survey Finds

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According to a global survey of 4,500 shoppers in the U.S., U.K. and several other countries, approximately 42% of holiday shoppers will buy most or all of their gifts on Amazon this year. During holiday shopping, the survey says that 32% of the consumers will begin their journey on Amazon, followed by Google (18%). That stands in …

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In A Voice Assistant Study, Microsoft’s Cortana Offers Most Answers, Google Assistant Proves Most Accurate

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The latest version of Perficient Digital’s now annual Digital Personal Assistants accuracy study is now out. The study compared responses to about 5,000 queries on seven different devices, which includes Amazon’s Alexa, Microsoft’s Cortana, Google Assistant and Siri. Google Assistant performed the best at the highest level, but Cortana tried answering the most questions. An …

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Amazon Ad Revenue Tops $3.5 Billion In Third Quarter, Expecting Strong Holiday Season

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Amazon’s advertising revenues have managed to hit a new high in the third quarter, reaching $3.6 billion. On October 24, the company had reported lower than expected profits of $2.1 billion on $70 billion in revenue for the third quarter of the year The company doesn’t break out advertising revenue, although advertising makes up the majority of …

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Amazon Continues To Chip Away At Google’s Search Ad Dominance

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In terms of search advertising in the US, Google is, by far, the biggest player out there. But, there are others who are chipping away at that lead, including Amazon. According to estimates released on October 15 by research firm, eMarketer, Amazon’s share of the search advertising market is expecting to grow as Google’s shrinks …

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Sidecar Launches Amazon Advertising Campaign Management Solution

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Sidecar, an e-commerce marketing technology firm, launched a new solution for managing Amazon Advertising campaigns. In a mix of technology and managed service, Sidecar for Amazon is trying to streamline management of sponsored products, sponsored brands and product display ads and provide optimization and reporting features currently lacking in the Amazon Advertising platform. Although Amazon’s advertising …

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Report Alleges Amazon Manipulating Search Results To Boost Its Products, Profit

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In a detailed Wall Street Journal report, Amazon has been accused of “juicing” search results “to more prominently feature listings that are more profitable for the company,” such as the company’s own private-labeled offerings. According to the WSJ, the relatively recent move was opposed by Amazon search engineers as being contrary to the mission of …

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Amazon’s High-Flying Advertising Growth Levels Out

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Amazon’s advertising business has had its second $3 billion quarter in the second quarter of 2019. The first was during the holiday fourth quarter last year. A $3 billion quarter during an off-holiday is pretty good for sure, but it seems that their growth is coming back down to earth. Second-quarter ad revenue increased 37% …

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