Machine Learning

IBM’s Michael Trapani: AI May Never Understand A Great Meal, But It Understands Performance

The topic of  IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October is “How AI will let us be marketers again.” Artificial Intelligence (AI) can now tackle all the dreary and impossibly tasks that will allow marketers to get back to the fun stuff, such as …

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Salesforce Adds Interaction Studio, Integration With Google Analytics 360

Salesforce has come out with new features for its Marketing, Commerce and Service Cloud that connect customer interactions even more across the cloud. This was unveiled on June 13,  during the company’s Connections event that took place in Chicago.  They include: A Marketing Cloud integration with Google Analytics 360, which is going to be available …

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Objection.co’s Sparky Bot/Service Finds Reasons Why Bad Reviews Should Be Taken Down

For small companies, online reviews are incredibly important.  They can make or break the company, which is why their marketers have to constantly watch them. Objection.co, an LA-based startup is out with a chatbot and service that helps pinpoint the reasons that Yelp, Google+ and Facebook might take down a bad review. CEO Curtis Boyd …

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Machine Learning Makes Content Quality Critical – Here’s Why

Mr. Peebles doesn’t get the importance of serving up quality for his customers. Watch and see what happens to his business! Google is using machine learning to better understand what humans consider quality at the scale of the Internet. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge …

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Every SEO Should Understand Machine Learning – Here’s Why

Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of the popular Here’s Why digital …

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Salesforce’s Social Studio Can Now See

This week, Salesforce is giving eyesight to its Social Studio. For those who don’t know, Social Studio is a social management tool in Salesforce’s Marketing Cloud.  Before today, it didn’t have image recognition.  Brands either images or conducted text searches of meta data or elate posts. Social Studio now has Einstein Vision image recognition, and it’s powered by Einstein layer …

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Getty Images’ PicScout boosts its image recognition and tracking tools

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Getty Images’ Israel-based subsidiary, PicScout, harnesses visual recognition for online tracking of images, and now, it’s released two brand new tools to boost its capabilities. The first is called Insights for Business, …

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IBM Rolls Out A Number Of New Roles For Its Watson Supercomputing Service

There are a number of new capabilities that IBM’s supercomputer, Watson, is adding to its resume, following a truckload of announcements made this week A number of new packages of services for specific industries are being included, such as, marketing, commerce, supply chain management and HR, which adds to previously-releaseds solutions for financial servies, regulatory complaince …

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