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Learn how offline conversion tracking can help lead generation focused businesses measure the consumer actions you truly care about, by looking at what happens offline after a consumer submits a form or calls your business.
These days, it can be quite difficult to tell how your text ads will render these days. Now, Google is testing a carousel of text ads on mobile. The ads carousel appears under a “People also considered” heading below the first ad. This test is appearing on brand query for “xfinity” and Xfinity’s own ad …
Google Ads is getting a new tool in the form of a Performance Planner that well assist with planning ad spend. According to Google, on average, Performance Planner will help advertisers drive up to 43% more conversions. The focus of the tool is to drive incremental conversions by identifying the best spend amounts for your campaigns. …
Google Is Launching a New Performance Planner for Google Ads Read More »