Google To Prohibit Demographic, Zip Code Targeting For Housing, Employment, Credit Ads

Google’s advertising polices surrounding housing, employment and credit opportunities is being updated, according to and announcement.

No longer will employment, housing and credit advertisers be able to target or exculde their ads from being shown based on demographics — gender, age, parental status, marital status — or zip code.

This will add to ad to existing policies that prohibit targeting based on race, religion, ethnicity, sexual orientation, national origin or disability.

This policy will roll out “as soon as possible” in the US and Canada by the end of the year at the latest.

Any advertisers that will be notified about the possible impact on their campaigns in the coming weeks.

SourceGinny Marvin

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