Digital Marketing

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How To Best Invest In Digital Marketing

When it comes to investing in digital advertising, what is the order of channels you should be investing in in order to see the best results? Brand Retargeting Inbound Search – LSA , Maps ads, Search, Shopping Targeted Outbound – FB/IG/IL/YT targeting specific audience Shotgun Outbound – TV, Billboards, Radio, Podcast, etc. Check out Marketing …

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How To Upsell Your Digital Marketing

Upselling is a sales techniques that is designed to persuade customers to purchase a more expensive, upgraded, or premium version of a product or service with the intention of making a larger sale. With upselling digital marketing campaigns, you can drastically increase a company’s revenue. This White Shark Media will teach you how to effectively …

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Beginner Digital Marketing Class – What Is An Ad Network?

Ad networks are an important element of the mobile advertising ecosystem. They act as a technical and commercial intermediary between advertisers and publishers. According to Adjust.com, ad networks “aggregate ad inventories from supply sources and match them with demand sources looking for ad slots. The supply sources in a mobile ad network typically constitute apps …

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Why Is Cybersecurity, Financials, and Digital Marketing Important To Your Brand’s Future?

If you include more of the available marketing tools and tech in your marketing campaigns, you might find nothing but opportunities. But there are two sides to every coin. Sure, you’ll find more positive opportunities for your brand and business, but it’s also possible that you’ll have a higher chance of experiencing data breaches, as …

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7 Customer Segmentation Models For Digital Marketing

If you want to see your marketing efforts pay off, you don’t want to target just anybody. You want to target the right audience. In the following Ignite Visibility video, you will learn how you can segment your customers to help you nail your audience targeting. In this video, John Lincoln, a digital marketing expert, …

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Digital Marketing Agency VS In-House VS Freelancer – Which Is Right For You?

Is your business considering getting somebody to do digital marketing for your brand, but you don’t know which right for you – an agency, a freelancer, or build an in-house team? All three of these options can have their pros and cons, but ultimately, it’s all about what is best for your business. In this …

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Digital Marketing And Cybersecurity: 4 Ways To Protect Your Company

With digital marketing and cybersecurity being linked, we’re seeing a rise of cybersecurity threats across a broad range of websites and businesses. As long as you are doing any amount of buisness online, you will need to find ways to keep your company safe and secure. In the following video, John From Ignite Visibility talks …

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5 Digital Marketing Tips Senior Entrepreneurs Need to Know

Digital marketing is quickly becoming the primary concern in every company’s marketing strategy. The internet allows you to reach a broad audience quickly, and you can often build an entire digital marketing campaign at a relatively low cost. If you’re a senior entrepreneur looking for new ways to advertise your small business, consider these five …

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Top 10 Digital Ad Tips to Boost Your Business

Digital advertising has undergone a drastic evolution throughout the years. Due to the changes in consumer behavior and increase in digital consumption in the past years, it has become one of the most significant components of modern-day marketing and business strategy. Many companies are leveraging Google Ads and other online tools to connect and engage …

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