Digital Advertising

What Are Some Essential Skills Digital Marketers Need To Succeed In Any Role?

When people first enter the digital marketing space, they will typically come into it with some of the skills needed to get the job done, and get it done well. Luckily, if you’re one of these people with these skills, it’ll make things a lot easier when you end up learning the hard skills to …

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How to Navigate Digital Marketing

When it comes to social media marketing and content marketing, you can’t do one without the other. They are inseparable. Not only do you have these two things to think about when marketing your content, you also have to take an omni-channel approach as well. According to Ladder, ““Omnichannel” (also spelled omni-channel) is a consumer-focused approach that involves …

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Are There Any Alternatives To Google Ads Regarding Online Advertising?

When it comes to online advertising, one of the biggest player in the game is none other than Google Ads, as it’s a great place to advertise your brand’s service or products. But is Google Ads the only place to advertise? Is it the only place that you can go to in order to drive …

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Google Waives Ad Serving Fees for News Publishers

Google announced their the newest way to help during the COVID-19 pandemic. This time, they are focusing on journalism. During the next five months, Google Ads will be waiving the ad serving feeds associated with their Google Ad Manager product. This platform is most commonly known and associated with Google’s legacy AdSense advertising product, where …

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6 Effective Tips for Writing Facebook Lead Ads That Convert

Facebook Lead Ads have been around for a few years now, and their use is becoming more and more important as consumers continue adapting mobile-optimized solutions. Facebook Lead Ads solve two specific problems for advertisers: Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products. Facebook’s lead ads …

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