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The question that every SEO has to answer at some point is, “what is it you do again?” If you don’t have a solid elevator pitch for describing your job, this is the Whiteboard Friday you may want to check out. In this episode, learn how to craft a concise, succinct description of life as …
Written by Scott Orth – They say Honesty is the best policy. And it’s a policy I live by… even after it cost me over $1.2 Million in lost client revenue in just the past 18 months. I’m a consultant. I tell you how to improve your business and I advise on the best ways …
Have you ever spoken to an SEO, and as you got to know them, you found that they were pretty dang smart. They knew really knew their stuff, and they could prove it too. But just when you expected them to be perfect, you read some of the reports they’ve written and came to a startling realization. …
Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing Read More »
Back in the day of old school SEO, it was pretty simple to rank on a search engine since all you had to do was cough up a few thousand dollars to the SEOs at the time and they would tweek your keywords and make you rank highly on Google and the such. But once …
Convincing Old-School Clients that Things Have Changed Read More »