Why Do We Overcomplicate Link Building?

For , one of the things that she gets asked is what sorts of tactics and strategies she can share with people about link building.

When Joyce answers that question with “I just search the web for good sites and reach out to them,” it stops people in their tracks. People usually expect some revolutionary and secret method for finding good linking partners, creating great content or forming a connection.

In a nutshell, building links can be pretty simple, and ultimately, it always has been.  That’s not to say that it’s all easy.  There are some parts that are going to be tough.

[Read the full article on Search Engine Land]

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