Domains & URLs

Google Is Aware Of Sites Hosted On Another’s Subdomain

According to Google, hosting content in a subdomain or subfolder of another entity’s site isn’t against its guidelines, but that it’s improving is systems to recognize that content and treat it accordingly. This came from the Google Webmasters Twitter account on August 14. Here is what the tweet said: “We’ve been asked if third-parties can host content …

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Making Website Speed And Performance Part Of Your SEO Routine

Success in SEO tends to require not only an understanding of where Google and their algorithm is today, but an insight on where the company is heading in the future. For Bobby Lyons, it’s clear that Google is going to place weight on the customer’s experience with page load speed as a big part of their …

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Best Practices For Qualifying Your Link Opportunities

Links are an essential part of the internet.  When the internet was still young, links weren’t seen as “ranking signals” but as relevant connections and partnerships between sites.  As links evolved to become a dominant part of the search engine rankings algorithms, many have begun focusing on acquiring as many links as possible. Link Building …

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A Site Migration SEO Checklist: Don’t Lose Traffic

Few things are able to destroy a brand’s performance int he search results faster than a badly implemented site migration. Even though changing the name of your domain or implementing HTTPS can be great for business, but if you don’t consider how search engines will react to this move, it’s almost certain to take a …

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What Are 3 Ways To Improve Link Equity Distribution And Capture Missed Opportunities?

In The SEO community, there is quite a bit of talk in regards to link building.  The process of link building can be quite tedious and time-consuming.  The thing is, link building is even more difficult now more than ever as the web grows in its demands of higher and higher standards for the quality …

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What Are Some Key Questions To Unlock Growth Opportunities In Your SEO Audits?

When we, as an SEO, conduct SEO audits, we’re evaluating the technical condition of a website.  Some of the things that get covered include the website’s status, any issues with the technical setup, content, linking and the over all organic search performance. But really, there’s a lot more that goes into an audit.  The point …

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