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We all know that creating and pushing ads online are important. With out it, companies who depend on their websites could be dead in the water. But at this point, many would think that online is the way to go. Although online advertising brings in the lion’s share of revenue, you shouldn’t count out offline …
How to Track the Online ROI of Offline Advertising Read More »
As SEOs, you put a lot of time, effort and money into generating leads for your campaigns. The goal is to get as many legitimate customers to come to your site and ultimately convert. But all to often, you find that most of the leads you pull in don’t ever convert. Almost 80% of the …
How To Keep Leads From Getting Stuck In The Middle Of The Sales Funnel Read More »
Writing content is important to any website, let alone the online marketing strategy behind it. We’ve all heard that you can’t have just content though. That content has to be pretty special. It has to be good content. There are those who can write, and those who cannot. It’s unfortunate, but it’s the way the …
How To Write Great Content That Deserves To Rank: In 4 Simple Steps Read More »
Advertising is an important part of online marketing. Well, that’s actually quite an understatement. Advertising IS marketing. There are many different ways you can go about getting your ads out to those online. But, how many thought of advertising with games? From a marketing perspective, this is a fantastic way to get the word out …
Fun & Games: How To Win Big With In-Game Advertising Read More »
Who doesn’t know what RLSA stands for? For anybody who hasn’t always been in the SEO loop, it stands for Remarketing Lists for Search Ads. Google launched RLSAs earlier this year at the end of June. When they first came out, people tired figuring out the best ways to use these lists to the best …
Email has been a staple to businesses for I can’t remember how long. Most of my computer using life I’ve been utilizing email. This simple form of communication has been going strong to this day. Did you know that, according to industry statistics, half of all emails that are opened now are on a mobile …