SEM Industry

Joe Beccalori On The Diminishing Value Of Organic

In the following video, Barry Schwartz spoke with Joe Beccalori, the CEO of Interact Marketing, about the way SEO has changed over the years. According to Joe, the value of organic search has diminished, meaning you have to blend your organic search efforts with other forms of digital marketing in order to make sure the money …

Joe Beccalori On The Diminishing Value Of Organic Read More »

Elie Orgel Talks About Leveraging Data For Unique Content

Barry Schwartz spoke with Elie Orgel, the director of marketing at Rosenblum Law Firm, and created a two part series out of the conversation. In the first part, Elie talked about how to get links by leveraging data sources. In the second part, the conversation moved to how to build useful and unique content with …

Elie Orgel Talks About Leveraging Data For Unique Content Read More »

Elie Orgel Talks About Using Data To Create Pages That Get Links

In this video, Barry Schwartz interviewed SEO Elie Orgel, the Director of Marketing at Rosenblum Law Firm. In this first part, the two talked about both his career and experience, and after that, they talked about he uses data sources that are on the web, but aren’t index by Google. These sources create rich content …

Elie Orgel Talks About Using Data To Create Pages That Get Links Read More »

How Has “Black Hat SEO” Changed Over The Years

Barry Schwartz interviewed Drew Madore, the CEO and founder of Synergist Digital Media in this video, where the two discussed “black hat SEO,” which is SEO that ignores Google’s guidelines. The two discussed how much this form of SEO has changed over time, as well as how can one use these techniques in a safe …

How Has “Black Hat SEO” Changed Over The Years Read More »

Kevin Lee Talks About Why Digital PR Is Important For SEO

Barry Schwartz as able to talk to search veteran, Kevin Lee, who helped to tend to the search industry. Who is Kevin Lee? Kevin works at DidIt as CEO, Executive Chairman and founder and also the President of Giving Forward. In the following video, he dives into how digital PR is important for SEO, as well as …

Kevin Lee Talks About Why Digital PR Is Important For SEO Read More »

Purna Virji of Microsoft On Inclusion And Accessibility In Search

In early 2020, Barry Schwartz interviewed Purna Virji, the Senior Manager of Global Engagement at Microsoft Advertising and has a rich history in the SEM industry. The first topic that Barry and Purna covered was inclusion and accessibility in search marketing. Purna explained if you make changes towards inclusion and accessibility for your search campaigns …

Purna Virji of Microsoft On Inclusion And Accessibility In Search Read More »

What Does Commitment To Diversity Look Like In An Organization?

“It’s really important that [executives] acknowledge that this is important to the company as a while and [convey] what our action plan is,” said director of talent acquisition at digital marketing agency Wpromote, Jackie Leung, when talking about what commitment to diversity, equity and inclusion (DE&I) looks like in organizations during a Live with Search …

What Does Commitment To Diversity Look Like In An Organization? Read More »