Local Search

Do Men And Women Value Online Reviews Differently?

BrightLocal recently released its annual Local Consumer Review Survey, which polls a representative sample of 1,000 US consumers on how they use online review.  Although the company has been doing this for a few years now, this is the first time it analyzed the age and gender splits in the responses to the survey questions. If …

Do Men And Women Value Online Reviews Differently? Read More »

Survey: 82 Percent Of Smartphone Shoppers Conduct ‘Near Me’ Searches

So many people are using smartphones these days.  These devices have quickly become the primary digital tool for most consumers under 50.  A sizable majority of smartphone owners conduct local searches with varying amounts of degrees of frequency. There are several surveys and behavioral studies that established this fact over the last several years.  According …

Survey: 82 Percent Of Smartphone Shoppers Conduct ‘Near Me’ Searches Read More »

How To Manage Multiple GMB Listings For Service Area Businesses

One of the questions that comes up quite frequently is this: Can Service Area Businesses (SABs) use Google My Business’s (GMB) bulk syndication to manage their listings?  It’s a concern for businesses of all sizes. The answer, in short, is yes, although there are some caveats that come along with it.  In the linked post at …

How To Manage Multiple GMB Listings For Service Area Businesses Read More »

Customer Loyalty: A Key Ingredient For Successful Local Search Results

One of the often overlooked things in local search is customer loyalty.  The idea is that when people do searches, they’re looking for new places to go, to shop at, or things they don’t know about already.  If you already know about a place, or a loyal customer, why would you need to search for …

Customer Loyalty: A Key Ingredient For Successful Local Search Results Read More »

Yext Begins To Verticalize Local Business Listings Syndication With ‘Yext For Food’

If your business listing has more content, it’ll naturally see more engagement, rank higher, and perform better overall.  As more searches take place on mobile devices, marketers are going to h ave to expose more local business attributes and enhanced data for discovery and competitive advantage. Based on previous research done by Google, 50 percent of smartphone users …

Yext Begins To Verticalize Local Business Listings Syndication With ‘Yext For Food’ Read More »

What Are The Biggest Reasons Google Suspends Local Listings

There are numerous threads spread across the Google My Business forum that tells of business owners or SEOs that have become panicked over finding out that the stumbled across a big red “Suspended” banner at the top of the page when they’re logging in.  There is quite the extensive list of things you should do listed on …

What Are The Biggest Reasons Google Suspends Local Listings Read More »

How Do We Get Google Review Links After the Google+ Update?

So, you’re a local business doing a lot of social networking and trying to get a lot of local reviews for Google+ for your business.  But recently, you’ve noticed that pesky Google+ update and then freaked out.  The redesign ended up getting rid of every “local” element of the social network, which left marketers and …

How Do We Get Google Review Links After the Google+ Update? Read More »

SEO For Shops: The 12 Tips Of Xmas

Halloween is done, we’ve all trick or treated, and we’ve gotten filled to the brim with a nice stock of candy to last us until Christmas.  Now, the biggest holiday of the year will be upon us within just a couple of months, and we all have to ask ourselves, are we ready?  I don’t mean that …

SEO For Shops: The 12 Tips Of Xmas Read More »

Is There A Cause For Alarm Now That Google Has Switched To Local 3-Packs?

Back in August, Google decided to roll out update to how it displays local results by removing all 7-packs and moving exclusively to mobile-optimized 3-packs. Afterwords, it seemed that the 3-packs were now consistently ranked in the top spot (paid ads were still above those, but of course, we’re talking about organic results here) for all Google search that produced …

Is There A Cause For Alarm Now That Google Has Switched To Local 3-Packs? Read More »

Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time

As many of us may have learned, earlier this month, Google decided to replace their “7-pack” (which is the local results box that showed seven local businesses in the Google Web search results) with the now current 3-pack.  As a significant change to how results are displayed, it was an interesting thing to do on Google’s …

Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time Read More »