Obtaining business for your company is important. It wouldn’t be anything without customers, after all, they are the foundation of your business. Customers are what brings in both revenue and brand recognition. Not only do you want to make sure you do what you can to keep the customers you have, you want to attract new customers as well.
When working for a business that relies on being relevant to consumers within a local area, you have to make sure you get the most from your presence in local search results and the MapPack.
Helen Pollitt wrote a column on Search Engine Journal discussing seven ways that you can improve your local SEO, build local visibility and attract new customers!