Call Us Today! (866) 500-2033 | [email protected]
With the latest plugin update from Yoast, webmasters are able to include an image, avatar or logo in its structured data graph. It even adds a new filter that can be used to disable link indexation. Yoast also announced that it will be pulling support for versions of WordPress below 5.2 once 5.3 is released. Aside …
Yoast SEO 11.3 Lets You Add An Image Of A Person To Its Structured Data Graph Read More »
It may be hard to believe, but SEO and PPC aren’t on the on the opposite ends of the spectrum. There are several different ways the two can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this episode of Whiteboard Friday, Dana DiTomaso explains how you can …
Google Ads Mistakes to Avoid – Whiteboard Friday Read More »
On April 25, Google tweeted that it may have selected canonical URLs for some pages and that bread crumb trails on mobile could show the unrelated URLs. In some rare instances, Google said that this could even prevent proper indexing. The purpose of breadcrumbs is to show the position of a page in the hierarchy …
Google Bug May Select Unrelated Canonical URLs, Could Impact Indexing Read More »
Superpod, another “answer engine” has been acquired by Google, predominately for the team, for about $60 million, according to published reports. Superpod matched both audience questions and expert answers across a broad range of topics. A statement acknowledging the acquisition on the Superpod site said, “We are sad to announce that we will be closing Superpod today as part …
Google Buys Expert Community And ‘Answer Engine’ Superpod For $60 Million Read More »
What do you ask when you have the ability to talk to one of Google’s most helpful voice willing to answer your most pressing SEO questions? Will Critchlow had the honor of interviewing John Mueller of Google at SearchLove London. In this episode of Whiteboard Friday, Will shares his best lessons from that session, and …
3 Big Lessons from Interviewing John Mueller at SearchLove London – Whiteboard Friday Read More »
A new RankRanger report released has been released, and according the data found in it, a good ranking in YouTube search doesn’t mean that that same video will rank just as well in the video carousel in Google search, and vice versa. In this study, it shows that the algorithm for YouTube search rankings is quite different …
Report Shows That YouTube And Google Video Ranking Algorithms Differ Widely Read More »
Anybody who has children knows that they will probably do online searches differently than adults. There are some insights that can be gained from how they use Google that can help deepen our understanding of searchers in general. There are so many things to dig into, including the comfort levels with specific search strategies and …
What Do Dolphins Eat? Lessons from How Kids Search Read More »
The first experience that your searcher has with your brand happens on Google’s SERPs, not your website. Being able to influence their organic first impression can go quite far towards improving both customer perception of your brand conversion rates. In this episode of Whiteboard Friday, Rand takes us through the inherent challenges of reputation management …
On July 17, Google announced a change to the referrer URL sent by Google Image search. The referrer URL is the way web analytics software tracks the source of a click to your website originates from. Before the change, it was hard for webmaster and marketers to understand and segment out Google Image search referrers over other …
Google Image Search Updates Referrer URL To Help Publishers Track Image Search Traffic Read More »
According to 3Cinteractive, 64 percent of brands are reporting an increase in loyalty program membership over the last year. Lately, programs have be become more sophisticated, moving beyond the traditional spend-and-get model. They’ve evolved into omnichannel and multichannel programs that recognize customers for each interaction they have with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers …