Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

A number of SEOs believe that displaying authority, expertise, and trustworthiness in the content on your site is important in regards to ranking well.

This is because Google E-A-T is a ranking factor, right? In this episode of Whiteboard Friday, Cyrus Shepard talks about whether it can be considered a true ranking factor, making your E-A-T goals smart, and how to communicate it to curious stakeholders.

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