Mobile Marketing

Data: Walmart Wins Holiday Store Visits, Sears’ Failure Is Likely JCPenney And Kohl’s Gain

Over the holiday shopping period, it seems that only a small number of retailers actually dominated store visits.  Based on information from Reveal Mobile, about one out of three US shoppers visited Walmart or Target between November 12 and December 31, 2018. According to the mobile-location data from Reveal Mobile, 86 percent of the total …

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What Email Marketers Should Know About Alexa’s Latest Feature

It is now possible to check your email on your Alexa device. On December 10, Amazon announced some new Alexa capabilities.  One of the big capabilities was the ability to read and delete email.  Amazon also enabled location-based reminders and routines (which is tied to the smartphone Alexa app), as well as other incremental local search …

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Cheetah Mobile And Another Chinese Firm Accused Of Mobile Ad Download Fraud

It is unfortunate how mobile ad fraud is growing.  According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” BuzzFeed …

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Report: As Facebook Portal Goes On Sale, Smart Speaker Growth Is Slowing

Consumer Intelligence Research Partners (CIRP) now reports that smart speaker growth is beginning to level off.  It could be that the novelty is fading. According to the firm’s latest survey, their analysis argues there were 53 million smart speakers in US homes at the end of September.  That’s up from 50 million in June.  Echo devices …

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Google Maps ‘Follow’ Button Gives Businesses A New Way To Connect With Users

Google Maps is adding a “Follow” button to business listings that, when clicked, will send updates from the business to the user’s “For You” tab. New businesses will also have the ability to have their business listed via a Google My Business profile up to three months prior to their open date. To local search …

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Facebook Introduces Retention Optimization Option For App Advertisers

Facebook has introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. The reason why app advertisers should care about this latest feature is because it was designed to boost retention among new users.  When used with app install ads, the retention optimization option allows advertisers to optimize …

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Google Appeals Record $5 Billion EU Antitrust Android Fine

On October 9, Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine, which was imposed in July because of Google Play app pre-install requirements. In the eyes of the EC, the practice of requiring handset makers to pre-install specific Google-made apps as was counted as “an abuse of market position.”  …

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Branch Buys TUNE’s Attribution Platform

Branch has been best known for its deep-linking solutions, and TUNE for its mobile attribution of app installs, as well as for mobile performance marketing. Branch announced this week that it is acquiring TUNE’s Attribution Analytics platform and team. Now that Branch is getting its attribution platform, TUNE will be focusing on HasOffers, its performance marketing …

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Google Expands Assistant Device Network, Adds Polyglot Support

When to comes to advantages, Google Assistant devices has one over Echo in international markets.  The company, who wants to capitalize on this fact, is expanding multilingual support and has announced a raft of new partners. One of the many things that was announced, one of the things users can do s switch between languages …

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Google Drive’s Rebrand To Google One Includes Offers For Hotels Found In Search

The rebranded and update paid Google Drive plans is being rolled out by Google under the new name Google One.  Although the plans will come with lower pricing, marketers will be interested in a new Benefits section in the Google One app. When the Benefits section launches, it will offer customers a $5 credit for …

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