Google Expands App Campaigns Search Inventory On iOS Browsers

An announcement by Google has been made saying that the App ads will appear on more iOS mobile web browser searches. Because of this, campaign reports will even include installs and in-app conversion events from iOS browsers.

App advertisers don’t have to do anything to gain access to this new ad inventory, as anyone with an active App campaign will automatically gain access to the modeled conversion win the Conversions” column of their Google Ads reporting.

But if you are an advertisers who relies on third-party tools, you need to be aware that these conversion aren’t available on those platforms. If you’re an early adopter, Google says, “We encourage you to monitor your bids and budgets as there may be fluctuations in performance after these updates go live.”

SourceGeorge Nguyen

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