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Did you know that more than 60% of all content is never used, viewed, or downloaded? That’s a huge missed opportunity. Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement in this Search Engine Journal video!
Success in SEO tends to require not only an understanding of where Google and their algorithm is today, but an insight on where the company is heading in the future. For Bobby Lyons, it’s clear that Google is going to place weight on the customer’s experience with page load speed as a big part of their …
Making Website Speed And Performance Part Of Your SEO Routine Read More »
Back in the old days, SEO was pretty simple. Just stuff a page full of keywords, and you were able to rank at number one. Of course, these days, it isn’t nearly as simple as it was back then. Now, many other search engines, including Google, literally take hundreds of different factors into account when …
Effective content marketing is a vehicle for today’s SEO. If your vehicle didn’t have an engine, it wouldn’t get very far. It’s the same for content. Without an SEO strategy, it can’t keep up in a digital marketplace. Just like an engine without wheels, SEO without content is a vehicle that isn’t going anywhere. Content …
The Complete Guide To Optimizing Content For SEO Read More »
JP Sherman of Red Hat discusses how on-site search can help boost engagement and conversions in this interview at Pubcon 2016 in Las Vegas. For more information on on-site search, explore the following resources: New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search https://www.searchenginejournal.com/n… Using Internal Search Data To Drive Conversions: An Interview With …
How On-Site Search Helps Boost Engagement and Conversions: An Interview with JP Sherman Read More »
When Facebook first announced their Live feature about a year ago, it had only been available to celebrities and big brands. At that point, I was excited for this feature, as I thought about how nice it would be to do live feeds straight from Facebook. When they finally rolled out to all accounts, I thought that was even …
A few months ago, we went through what we thought was going to be a pretty major upset in search. We called in Mobilegeddon, and to Google, it was an update to its algorithm that would reward mobile-friendly websites. But that news shouldn’t come as any surprise anybody, as consumer preference are always shifting, as does search. …
How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace Read More »
During the SMX Advanced show, there was a session called Periodic Table of SEO Ranking Factors, and during this session, a discussion took place between Cyrus SHepard, Marcus Tober and Eric Enge that focused on how much the search landscape has been changing over the years. As they spoke, Eric noticed that there were certain themes that made …
How Can The 100 User Model Change Your Approach To On-Page SEO? Read More »
You’ve spent countless hours creating your link building campaign, and you have high hopes that it’ll be successful and bring in a lot of new customers. You have the perfect content, you’ve identified all the people for outreach, sent the word via email and social media. After laying down all that hard work, you wait …
What To Do When Your Link Building Campaign Fails Read More »