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Do you remember back in the days before we had search engines and the internet when you’d have to consult an encyclopedia in order to learn about the world? Do you remember looking up the phone number of a plumber or other service in the yellow pages? Even then, we had to search through directories …
11 SEO Tips And Tricks That Can Improve Search Indexation Read More »
In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!
In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!
Do you want to understand how Google ranks its search results? Are you trying to find a way to align your content approach with they key discovery parameters laid down by Google? Recently, Google released an updated version of ‘How Search Works’ website. This update provides a lot of insights and links to a wonderful …
Something that could not only be fun, but could be useful as well, is to Google your company. I know we’ve all done it before, but with our own names. Isn’t interesting to see how many times you do or don’t show up on the SERPs? I did a search for one of my alter-egos …
Barry Schwartz of Search Engine Land spoke with the Global Vice President of Audience Development Strategy & CRM at Condé Nast, John Shehata. During their talk, they spoke about a variety of topics, including SEO. Their conversation lasted about 40 minutes, and can be watched over the course of four videos, which all can be …
John Shehata, the Global Vice President at Condé Nast Talks About Search Read More »
Recently, Instagram made some recent keyword search changes, and it may be able to help your posts get discovered even if you don’t include any hashtags to it. Previously, if a post didn’t have any hashtags, it would make things much more difficult when users tried searching for content. In a Social Media Today post, Dhariana Lozano …
3 Ways You Can Use Instagram’s Keyword Search Option To Build Up Your Business Read More »
In this past episode of Whiteboard Friday, Will Critchlow tells us about how kids search, and since they search differently from adults, he shares some insights about how they use Google that can allow us to have a better understanding of searchers in general.
Google contains a world of information, literally, and its goal is to serve the best answers to searchers’ questions. This means that understanding what your target audience is searching for and why it’s important. Here’s a question – how do you analyze and fulfill true search intent effectively? In this episode of Whiteboard Friday, Britney …
Understanding & Fulfilling Search Intent – Whiteboard Friday Read More »
It was found in a study of Google Analytics for local businesses that their websites are attracting an average of 414 monthly users, with 50% of traffic coming from organic search. Over 11,000 websites were analyzed by BrightLocal to determine benchmarks for local business websites across a number of different industries. On the lower end, 13% …
Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month Read More »