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If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research or new studies and surveys and then pitching those things to writers. A lot of the work comes down to this: the pitch email you send to a writer. To make this task …
When you’re marketing to specific audiences, you might find that B2C marketing is different from B2B marketing. With B2B, the sales cycles are longer. You have to consider the stakeholders when dealing with B2B. There’s also the extra costs as well. You’ll need to create content that can educate and inform your clientele if you …
Have you begun noticing a sudden change in traffic on one of your webpages? Moz’s Learning Team Manager, Jo Cameron, walks us through this journey, including how to determine where traffic is coming from and what you should do with the increase in traffic.
Getting coveted featured snippet spot for a target keyword will reward you increased traffic to that page. But, if you want to get that featured snippet, then one thing you can do is use STAT in order to achieve that dream. In this episode of Whiteboard Friday, Zoe Pegler, Moz’s Learning and Development Specialist, takes us …
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In this episode of White Board Friday, Jo Cameron talks about the process of addressing and capitalizing traffic spikes, such as how to determine where traffic is coming from and what to do with all the attention that is now looking at your website.
It’s important that we realize we need to be realistic about our competitors when it comes to the B2B space. In this Whiteboard Friday, Joyce Collardé of Obility takes us through how we should conduct a competitive SEO audit. This will help address any areas of improvement we have, letting us surpass others in the SERPs.
As a brand, I’m sure you’ve tried content marketing to generate awareness and engagement, but there’s another type of content to try – tangential content! In this episode of Whiteboard Friday, Amanda Milligan of Fractl is going to show us what tangential content is, how to create it and how it can be useful to …
2020 is practically over, and 2021 is almost here, but trying to reclaim lost links and building new ones remains as important as ever. In this episode of Whiteboard Friday, Britney Muller introduces the second part of her link building series where she guides us through tips and tricks for link prospecting.
For those who are running a business, we know that there will be times when things will be a bit tight from a financial point of view. Sometimes, you might decide to cut back on some things to save money. There might be times when this happens that the higher ups will try cutting SEO …
For some SEOs, machine learning is something that seems to big for them. Britney Muller from Moz is here for this episode of Whiteboard Friday where she will tell us that it isn’t out of our scopes as SEOs. She will take us through some steps in order to help get us started on our …