A new feature was recently announced by Google that goes by the name of Google Podcast Manager, which lets podcasters see how their podcasts are performing in Google Search.
According to Google, Google Podcast Manager enables “podcasters can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to their podcast.”
This is what Google says this provides:
- See what works, by the second: Dive deep into each episode to see when your listeners tune in—and when they drop off.
- Understand new listening habits: See how your audience listens across devices like smart speakers, smartphones and desktops.
- Reach listeners across Google: Claim your podcast and ensure it’s available to millions of podcast listeners across Google Search, Google Assistant, the Google Podcasts app and more.
Sources – Search Engine Land and Google Podcasts Manager