Google Page Experience Will Launch In May Of 2021 With New Labels In Search Results

According to Google, the Google Page Experience update will be launching in May of 2021, which is about a year after it was originally announced.

Goggle said:

“We’re announcing that the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendlinesssafe-browsingHTTPS-security, and intrusive interstitial guidelines.”

What is page experience?

Page experience is a combination of a number of Google search ranking factors, and then refines metrics around speed and usability.

These factors include:

  1. Mobile-friendly update
  2. Page Speed Update
  3. HTTPS ranking boost
  4. Intrusive interstitials penalty
  5. Safe browsing penalty

Google also said:

“We believe that providing information about the quality of a web page’s experience can be helpful to users in choosing the search result that they want to visit. On results, the snippet or image preview helps provide topical context for users to know what information a page can provide. Visual indicators on the results are another way to do the same, and we are working on one that identifies pages that have met all of the page experience criteria. We plan to test this soon and if the testing is successful, it will launch in May 2021 and we’ll share more details on the progress of this in the coming months.”

Source – Google Blog

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